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Media Outlook 2010: Crawling From the Wreckage

2009.10.04

Broadcast TV would be down. Cable: the only medium that didn’t get kicked in the teeth,  Digital Media: Users are still shifting time to digital platforms. The search business is still relatively strong. Video, mobile is a bright spot. However, “display has gotten hammered a bit.” Analysts are cautiously optimistic. Print: is looking, well, less bad

 
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Media Usage Study: Online and Radio Up, TV Still Most Credible

2009.09.26

Americans are increasingly turning to online and radio sources for news and information, while at the same time they are relying less on daily newspapers and TV.

 
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Obvious: People Dont Want to Pay for Online News

2009.09.26

Paid Content UK conducted a Poll with Harris Interactive, asking respondents how much they would pay for online news, and what they would do if they're favorite news sites started charging. The findings, perhaps not so shocking, indicate that users basically don't really want to pay.

 
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The Moguls’ New Clothes

2009.09.26

Moguls, not the Internet, are to blame for the lousy performance of big media companies

 
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US Ad Spending Saw 15% Decline in Early 09

2009.09.06

“spot” advertising, booked at short notice, fell by 17.4 per cent in the top 100 local TV markets and by 32.1 per cent in the 110 next largest markets. Even internet advertising, from which Nielsen’s excludes search engine spending, slipped 1 per cent. 

"We're seeing a lot more promotion of technological innovations like smartphones, computer software, and consumer-driven web sites.


 
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Why Wont Traditional Media Outlets Innovate?

2009.06.01

Every media company exec worth his or her spot on a conference panel in recent years has talked of replacing their product-centric model with a brand-based one built around customer solutions, not content platforms. They said the right things: "I don't care if the audience reads it in the paper or on their mobile phone or watches it on video; I care that my brand is the one delivering it to them." A dollar was a dollar, regardless of its source, they said.

 
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Ad outlook: Brighter but still a long slog

2009.05.09

Pickup in demand in local television and radio

 
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They Pay for Cable, Music and Extra Bags. How About News?

2009.05.02

From television networks selling downloads of shows, to music companies trying to curb file-sharing, to struggling newspapers, the make-or-break question is this: How do you get consumers to pay for something they have grown used to getting free?

 
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Gloomy forecasts haunt brief market rally

2009.05.02

Big media stocks up, but analyst says it'll get 'ugly again'

 
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Group M sees worsening ad market in 2010 By Tim Bradshaw in London

2009.05.02

The advertising downturn will worsen in the US next year, according to the latest forecasts from Group M, defying more optimistic forecasts that the media sector could recover next year.

 
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