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Hearst Digital launches lifestyle portal Allaboutyou


Hearst Digital launches lifestyle portal Allaboutyou

National Magazine’s online division Hearst Digital has launched its long-awaited lifestyle portal


The online property will act as an umbrella brand for the websites of Good Housekeeping, Country Living, She, Prima, Coast and House Beautiful.


It will house the sites for these magazines and provide its own content in the form of expert advice, recipes and ideas aimed at the site’s female target audience.


The move is part of Hearst Digital’s plans to focus on five core brands:,,, and


Content on the site will include a database of more than 3,000 recipes from Good Housekeeping, Country Living and She, and an archive of knitting patterns from Prima.


Sara Stephenson, digital publisher at Hearst Digital, said, “Initial response to Allaboutyou has been extremely positive and we’re confident that it will fill a gap in the market for an all-encompassing website where women can meet and engage under one umbrella brand.”




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