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New Meredith logo aims to show reach

2009.08.15

Meredith Corp. hopes a new logo featuring four interlocking m's will remind people that it's more than a magazine company.

The Des Moines publisher this week announced a rebranding intended to focus attention on its growing reach.

"Through careful execution of our strategic plan, Meredith has evolved into a multifaceted media and marketing company serving 75 million American women and the marketers that want to reach them," Meredith Chief Executive Steve Lacy said in a written statement issued Monday.

The logo was created by Lippincott, a New York branding company whose clients include Coca-Cola, McDonald's, Sprint and Wal-Mart. Meredith did not disclose what it spent on the change.

The redesign coincides with a relabeling of Meredith's divisions:

• Publishing and related Internet activities now will be known as National Media Brands "to reflect their national scope and multiplatform distribution capabilities," the company said.

• Meredith TV stations now fall under Local Media Brands because of a focus on serving local consumers and advertisers "across various media and digital platforms."

• The company's marketing subsidiaries now will be known collectively as Marketing Solutions.

www.desmoinesregister.com/article/20090811/BUSINESS/908110362/-1/BUSINESS04

 

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