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Single-Copy Mag Sales Trending Downward

2009.02.17

Sales declined 8 percent to 244 million in the third quarter from 266 million in the year-ago quarter, according to MagNet

Magazines’ second-half ’08 circulation reports aren’t due out for a few weeks, but the single-copy picture isn’t looking good. At a time when consumers are cutting back on discretionary spending, single-copy magazine sales declined 8 percent to 244 million in the third quarter from 266 million in the year-ago quarter, according to MagNet, which compiles magazine newsstand sales data.

Magazines’ dollar sales of $1.2 billion were down less so (2 percent) from the year-ago period, before several celebrity weeklies raised their cover prices.

For the first nine months of 2008, unit sales declined 9 percent to 718 million, with dollar sales off 2.7 percent to $3.4 billion. Final figures aren’t in yet for the fourth quarter of last year, but sales are trending worse than the third quarter, even with a sales bump for newsweeklies’ commemorative election editions, said Gil Brechtel, president and CEO of MagNet, which represents about 98 percent of single-copy magazine sales in the U.S. “I think it’s higher gas prices, fewer visits to retailers, the economy in general,” he said.

“People are spending more time focusing on [the election] than reading magazines.”

http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i947d7121b176518a4f952bab2a5c7088

 

 

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