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Advertiser to Shift $20M to Web from TV

2009.05.02

Reckitt-Benckiser is moving more of its television advertising dollars to online video. The company plans to shift an estimated $20 million in TV ad dollars to the Web for more than 15 of its brands, including Lysol, Air Wick, Mucinex, Finish and Clearasil.

 
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U.S. cable, programmers set for Web TV by summer

2009.03.01

Cable and satellite TV providers are working on a free online video service to deliver up-to-date cable shows to computers and mobile phones, but the industry is worried the project could cannibalize pay-TV's long-standing revenue model.

 

Web TV to Force Rethink of Business Models

2009.02.17

The recent Time Warner Cable-Viacom dispute over carriage of cable networks resurrected the "a la carte" debate, writes Joe Flint. However, the debate may soon be obsolete, as more channels put programming on their Web sites. "The industry better be ready to change."

 
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Internet-ready TV

2009.02.17

New sets and new Websites promise profound changes to the TV landscape.

 
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More turning to Web to watch TV, movies

2009.02.17

When Corey Wynsma's wife got laid off a few months ago from her graphic design job, the couple did an inventory of their household budget.

 
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BBC: Web will be our second biggest channel by 2012

2008.12.06

The BBC's new director of future media and technology, Erik Huggers, has set a target for bbc.co.uk to overtake the audience of every other BBC channel except BBC One by 2012.

 
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Google, Hallmark Channel team up for TV ads

2008.12.06

Google and the Hallmark Channel announced Wednesday that they have formed a partnership that will make Google TV Ads the channel's exclusive advertiser. All of the ads will be placed on both the Hallmark Channel and Hallmark Movie Channel.

 
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Web video developing into cable alternative

2008.11.23

For consumers fed up with their cable companies, a new alternative is emerging.

 
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Online video chips away at TV

2008.11.23

More evidence that online video is cannibalizing television consumption is due Monday, courtesy of an IBM study. Plus, online viewers don't mind the commercials too much.

 
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TV AD SALES EXECS SAY SCATTER MARKET IS SHOT

2008.11.16

The market for scatter is in tatters.

 
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