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Web Surfers May Be the New Couch Potatoes, Nielsen Study Finds

2008.11.16

Oct. 31 (Bloomberg) -- Turns out couch potatoes and Web surfers have a lot in common, besides being glued to their seats, according to Nielsen Co.

 
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Departing Chief Says NBC Has Become Fully Digita

2008.11.16

On Monday, George Kliavkoff, the chief digital officer at NBC Universal, announced he would leave NBC at the end of the year to start,

 
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CBS Testing Social Viewing Room: Watch Stuff With Strangers And Talk During The Show

2008.10.05

CBS Labs, which has been testing new HD streaming products, has also rolled out a labs version of a new product called Social Viewing Room

 

US advertising slowdown looms over media companies

2008.08.03

US advertising slowdown looms over media companies CBS, Viacom and Disney LOS ANGELES -- Earnings reports from three major media companies -- CBS Corp., The Walt Disney Co. and Viacom Inc. -- this week show the malaise in local ad markets beginning to spread to national cable and broadcast networks.

 
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Place ads on television with Google TV Ads

2008.05.18

We'd like to introduce Google TV Ads, a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers.

 
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TV Sucks, Internet Rules.

2008.01.05

UK Advertising Goes with the People

 
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Internet Yet to Pull Audiences from Television

2007.12.15

Levels of television viewing remain high despite phenomena like social networking. Also, American and Japanese audiences spend the most time watching TV, both averaging 4.5 hours a day.

 
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Immelt: TV Network Business Model Will Change

2007.12.15

General Electric chairman and CEO Jeff Immelt showered NBC Universal with more love Wednesday, again shooting down persistent chatter that the conglomerate could sell its entertainment arm. But he also emphasized the importance of changing the network TV model.

 
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